Fair Play

#ThisGirlStillCan

Last Friday saw the launch of Sport England's second This Girl Can advert.

While the first advert (which I blogged about 18 months ago) focused on positive body image and just being active, Sport England say the focus has shifted for the second wave of the campaign, to a message about mental well-being. It's okay for life to . . .

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Posted in: #thisgirlcan

February 27, 2017

The biggest sporting event you've never heard of (probably)

On Saturday the banks of the Thames will be packed with rowing boats as over 2,500 female rowers and 320 coxes (some men, some women) gather for the Women's Eights Head of the River Race. This is certainly the biggest female-only rowing event in the world and it must be one of the biggest women-only sporting events in the world.

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February 29, 2016

#WhatIf #ThisGirlCan?

Social media is massive right now. Chances are you've clicked on this blog because you're a friend or a friend of a friend on Facebook, or because you've seen me tweet about it. Social media has real power to disseminate a message in a way the mainstream media doesn't, because of the ability to share and engage with it.

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October 30, 2015

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